The Story Behind Nüwa

Nüwa is a British brand born in Wales. We design and create jewellery collections with female empowerment being at the heart of the brand. We are named after the ancient Chinese Goddess of creation Nüwa, the Divine foremother of humans. She is one of the oldest and most powerful of the female deities from one of the Earth's oldest civilizations. It is our belief  that women are going to form a chain, a greater sisterhood than the world has ever known. There is magic in jewellery, we choose to wear what represents us but also what reminds us of what we love and what makes us feel more confident and ready to face the world. Here we celebrate women, life and beauty. 

Nüwa offers a grunge alternative to mainstream jewellery catering to the kick ass chicks. Our mission is to celebrate women by offering them the opportunity for personal expression through our universe of high-quality and contemporary jewellery at affordable prices. 

We are ready for a new era and so our fierce and dark witchy jewellery was born. Staying true to our roots we remain dedicated to those of you with a passion for the darker side of life. Join our Girl Gang and wear our jewellery like armour, ready for whatever life brings your way! 

Jewellery has the power to be this one little thing that can make you feel unique.
— Liza Darwin

The Blood Moon

Combining the nature of the planet with elemental forces. We are the new cult. We are Nüwa. Combining the nature of the planet with elemental forces.

“I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.”
— Maya Angelou
Eve Armitage